Saratoga Dreams

Saratoga Dreams

Saratoga Dreams Bed & Breakfast was started in 2019 by my Aunt and her best friend. When coming up with the direction for the design we wanted to emphasize the buildings Victorian charm and closeness to Saratoga Springs’ attractions, such as the Saratoga Racetrack and the Congress Park Carousel.

We wanted the brand to lean into an elegant Victorian yet homey aesthetic, appealing to visitors seeking a charming, vintage inspired getaway in Saratoga Springs, NY. There was substantial inspiration taken from the Saratoga Racetrack across the street and incorporating a more contemporary color palette. We added tertiary colors taken from the different colored rooms available and were able to come up with a simple monogram to pair with the rest of the branding that achieves a balance of relaxation and excitement of the nearby attractions.

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