Fuel For Fire

Offwhite Co:
Michael DelPup
Ross Palumbo
Lindsay Spisak
Molly Keane

Fuel For Fire wanted to update their brand to keep up with the ever changing health food scene. The objective was to redo their packaging and create a brand system that would increase the smart snacking craze they started. Transforming their current packaging and logo with a cleaner and healthier aesthetic. Unifying the system with white packaging and a color coordinated splash runner with as an energetic recognizable graphic filled with what the product is made of.

“OUR MISSION IS TO CHANGE THE WAY PEOPLE EAT ON-THE-GO BY MAKING SMART SNACKING EASY.”