Nightfood
Offwhite Co:
Michael DelPup
Mackenzie Carey
Lindsay Spisak
Nightfood approached our team, wanting to ditch their old, “protein bar” look in favor of something more playful and focused on appetite appeal. The distinctive characteristic that sets Nightfood apart from other bars on the market is that it satisfies those late-night cravings for sweets (hence the “Satisfy the Crave Monster!” concept) with relatively few calories and without keeping you awake. We decided on a fun character illustration, designed in-house, to pair with a photo of the ice cream itself and choosing an extensive color palette that matched the flavors.
