Muuna
Offwhite Co:
Michael DelPup
Jenna Josepher
Mackenzie Carey
Sabrena Khadija
“The New Way to Cottage” Tnuva, a multi-billion dollar dairy company, approached OffWhite Co. to assess the United States dairy landscape to launch something exciting for the US consumer. A deep dive into the perception and sales numbers, revealed that cottage cheese – a boring, declining category, has been around forever, and mainly thought of as a diet food – was ripe for a reawakening and an opportunity for growth.
The label and foil design features the cottage cheese and flavors prominently showing off Muuna’s ridiculously creamy selling proposition. Highly detailed photography paired with an energetic colorful palette gives the new way to cottage a fun and engaging ambience used throughout the brand system.
